When it comes to writing for compelling radio, tv and internet
you need to pace yourself. Too often, copywriters shove about 50 percent too many words into their scripts. Here’ a good rule of thumb
60 seconds = 140 word count.
30 seconds = 70 word count.
15 seconds = 30 word count.
That’s it, go put it into action! Heres a great word counter toolyou can use